Blog

Theranos. A strange world where burglars win…

From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Too much is unknown... Theranos has not delivered... Theranos’ target market may not exist... Here a summary of what happened and, maybe the reason why it happens. Get the article here

Cerco persone…

Looking for someone… Yes, to find good, high skilled people, isn’t easy, but I would say it isn’t easy in both directions: Employers struggle to find good people to employ in their business just as employees struggle in finding good business people to work with. Get the article here

Inversione di Marcia

Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un'altra epoca. Franco  era un consulente affermato già allora, io iniziavo appena. Un suo scritto di allora mi fu di grande ispirazione: La Scoperta del Marketing.  ( in questo blog ) Oggi ci ritroviamo con Franco a discutere di Decrescita e di un Marketing…

Is the business purpose just to make money?

A hot topic about business, values and social responsibility. From an article on Harvard Business Review about Novo Nordisk strategy and business purpose. We developed an evaluation of the way of thinking the purpose, from Mintzberg to Ferrero, from Canada to Italy the way of rethink the business is now changing. Get the whole article…

Landing Project aimed to Italian companies

Non sempre gli atterraggi vanno lisci come si vorrebbe. In termini di business, raramente un nuovo mercato si presenta come una pista ben asfaltata: una runaway liscia e senza ostacoli. Mentre un atterraggio di fortuna comporta molti rischi, uno adeguatamente pianificato permette di conoscere il “terreno” sul quale si intende scendere ed evita capovolgimenti. Here…

The Himba. Black Africa is here, and marketing hasn’t arrived yet

The Himba. Black Africa is here, and marketing hasn't arrived yet Black Africa is an amazing place, we have lot to learn there, in many sense. Let read this article and see what is a market place and how marketing works in human relationships. Get the whole article here: Himba. Black Africa is here.  

Valuable or not valuable? This is the question…

How to design a better Value Proposition for the post consumerism economy? The paradigm is changing fast likewise the desire to own goods, even virtual ones; what then is the value that makes sense in our lives? I’m just fed up with networking events’ proposals. If you would attend just at half of those organised…

Drive!

By driving you may reach your destination. But, how you proceed makes the difference! When you drive a car or you lead an organisation you have to take hundreds of choices. The quality of each choice creates the quality of the journey and, at last, the quality of the lead. I was travelling with a…