I always start with why...

(thanks Simon Sinek)

CRM architect
Digital Transformation Specialist

CRM architect to redesigning sales process.
Todays’ environment my require to adapt the sales methodology to stay on top of the customer changing preferences

Enabling sales reps with strategic resources alignment. Processes governed by CRM, to empower salespeople in effectively engaging with customers throughout the sales process journey.

Marketing, Sales and CRM at the same table to enable your business enhancing effectiveness, run consistent leads generation and improve sales processes.

  • Are you still dealing with the digital transformation of your business?
  • You are not sure how you should proceed or you just miss resources to make it happen?
You are not alone: Small and medium businesses are squeezed between the rising cost of labour, the shortage of skilled people and the limited amount of financial means. But businesses are pressured to keep digital transformation ongoing, which often implies changing workflows, sales processes, and leads generation methods. Receiving new clients is the effect of a remarkable web-presence: directly or indirectly the quality of a business web presence matters a big deal on people’s decision.Entrepreneurs need to govern the new game.  But how to leverage web presence in shortage of skills, resources and facing rising costs?

Believe in better business

Efficiency in business sits on values...

Positive Reviews
days worked

Agile mindset applied
to business problems

Create an environment that supports innovation and learning from both successes and failures

Embrace iterative and incremental approaches

Emphasises the importance of data and evidence-based decision-making

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Get in touch!

Connect high effective people to build the future.


The real challenge in crafting strategy lies in detecting the subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program just a sharp mind in touch with the situation. (Henry Mintzberg)

what do they say

Maria Pia Bognetti

We were in doubt: did people lose feeling for the blood donation… Read more “Maria Pia Bognetti”

Maria Pia Bognetti
Avis Borgomanero

Gabriel Scali

“Antonio is a competent and patient professional, who provides no-nonsense advice throughout… Read more “Gabriel Scali”

Kiran Kandade

“Antonio’s biggest gift is his ability to ideate innovatively. The term “out… Read more “Kiran Kandade”

Luca Marcolin

Antonio is a great professional, able to integrate his many competencies to… Read more “Luca Marcolin”

Adolfo Brioschi

I’ve met Antonio by chance working on an organisational development project in… Read more “Adolfo Brioschi”

Ivan Porro

Ivan Porro SurgiQ

Being myself the person dedicated to sales and business development I’d say… Read more “Ivan Porro”

Livio Consigli

I love working with Antonio who is really proactive and able to… Read more “Livio Consigli”

Maurizio Zordan

Antonio led our team in reaching a valuable results in a very… Read more “Maurizio Zordan”

Giorgio Maggi

Antonio surprised me mainly by a very peculiar trait of him: the… Read more “Giorgio Maggi”

Giorgio Maggi

Yoshua Mwesige

Of course I currently have to say thank you more and more… Read more “Yoshua Mwesige”