Agile
Marketing
Agile marketing fits the flexibility of business enabling efficiency in project management.
That's why Strategy is so important: flexibility shouldn't lead organisations into chaos.
Latest articles
Agile Marketing, what’s new?
We have created the movement for agile marketing, to me the biggest reason for doing this activity is to have transparency. John Cass So often the C suite dive in, want something next day, and knock off more important projects. Then the CEO fires everyone because the plan didn't work, but it didn't work …
Why did you write it there?
Less is more: “I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is the right one.” Just landed at Malpensa airport eventually I saw an advertising that got my curiosity, but a question rose to my mind suddenly: …
Theranos. A strange world where burglars win…
From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Too much is unknown... Theranos has not delivered... Theranos’ target market may not exist... Pdf of the article
Landing Project aimed to Italian companies
Non sempre gli atterraggi vanno lisci come si vorrebbe. In termini di business, raramente un nuovo mercato si presenta come una pista ben asfaltata: una runaway liscia e senza ostacoli. Mentre un atterraggio di fortuna comporta molti rischi, uno adeguatamente pianificato permette di conoscere il “terreno” sul quale si intende scendere ed evita capovolgimenti. Here …
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The Himba. Black Africa is here, and marketing hasn’t arrived yet
The Himba. Black Africa is here, and marketing hasn't arrived yet Black Africa is an amazing place, we have lot to learn there, in many sense. Let read this article and see what is a market place and how marketing works in human relationships. Get the whole article here: Himba. Black Africa is here.
Valuable or not valuable? This is the question…
How to design a better Value Proposition for the post consumerism economy? The paradigm is changing fast likewise the desire to own goods, even virtual ones; what then is the value that makes sense in our lives? I’m just fed up with networking events’ proposals. If you would attend just at half of those organised …
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Drive!
By driving you may reach your destination. But, how you proceed makes the difference! When you drive a car or you lead an organisation you have to take hundreds of choices. The quality of each choice creates the quality of the journey and, at last, the quality of the lead. I was travelling with a …
Why are salesmen who sell good product bad salesmen?
Have you ever had the experience to met someone who sold you something you bloody want? In the automotive industry a common joke says how bad salesman the Ferrari’s salespeople are. Why? Because those who want to buy a Ferrari do not change their idea even if you slap them in the face!! ... Get …
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SOAR – Sales Organisational Advanced Reshape
The company in brief The company's business was in the food industry in Italy. The organisation was over 60 people and had a turnover of 20 million a year. In the last 30 years it has produced a consistent and, year after year, increased cash flow. The management has set the business procedures on their best way …
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Trust
We know what we trust and we trust in what we know. Could we turn into confidence about how life will be? It’s quite easy to trust in what we have learnt: how did Tiger Woods become confident in ball flight if not through learning it step by step? How do we become worthy in …
