I always start with why...

CRM architect

I close the gap between business and tech

CRM architect to redesigning sales process

As a CRM architect, my role is to drive the redesign of the sales process through customer relationship management architecture. With a deep understanding of CRM system architecture and its potential, I aim to optimize how businesses manage their customer relationships. By thoroughly analyzing the current sales process, I identify areas that can be enhanced for improved efficiency. Collaborating closely with sales teams, I develop innovative solutions to create a more streamlined workflow. Customizing CRM software and leveraging its capabilities, I automate tasks, analyze customer data, and extract valuable insights. Through my expertise, I reshape the organization’s approach to customer relationship management, ensuring that the newly designed CRM system empowers the business to foster stronger customer connections and drive growth in the competitive market.

Enabling sales reps with strategic resources alignment

My mission is to enable sales representatives with strategic resources alignment through customer relationship management architecture. By harnessing my expertise in CRM system architecture, I seek to optimize the way businesses align their resources to support sales teams effectively. Through careful analysis of the sales process, I identify opportunities for improvement and collaborate closely with sales representatives to understand their specific needs and challenges. Utilizing CRM software and customizing it to align with sales objectives, I streamline workflows, automate repetitive tasks, and ensure that crucial resources are readily available to support the sales team’s efforts. By leveraging the capabilities of the CRM system, I empower sales reps with valuable insights, real-time data, and comprehensive customer profiles to make informed decisions and drive successful sales outcomes. 

Marketing, Sales and CRM Architect at the same table

By uniting Marketing, Sales, and CRM architecture, businesses can foster a customer-centric culture where every team member collaborates towards a shared goal – creating exceptional customer experiences. With CRM architects and planners working in harmony, businesses can strategically chart their course towards lasting success, achieving growth and strengthening customer relationships in a highly competitive market.
Sales reps are equipped with the right information at the right time, empowering them to nurture leads effectively and convert them into loyal customers.
The CRM application architect role allows me to ensure that the CRM system is tailored to meet the unique needs of the organization. This includes streamlining lead management, automating routine tasks, and facilitating smooth collaboration between teams.

  • Are you still dealing with the digital transformation of your business?
  • You are not sure how you should proceed or you just miss resources to make it happen?
You are not alone: Small and medium businesses are squeezed between the rising cost of labour, the shortage of skilled people and the limited amount of financial means. But businesses are pressured to keep digital transformation ongoing, which often implies changing workflows, sales processes, and leads generation methods. Receiving new clients is the effect of a remarkable web-presence: directly or indirectly the quality of a business web presence matters a big deal on people’s decision.Entrepreneurs need to govern the new game.  But how to leverage web presence in shortage of skills, resources and facing rising costs?

Believe in better business

Efficiency in business sits on values...

Positive Reviews
days worked

Agile mindset

Applied to business problems

Create an environment that supports innovation and learning from both successes and failures

Embrace iterative and incremental approaches

Emphasises the importance of data and evidence-based decision-making

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Connect high effective people to build the future.


The real challenge in crafting strategy lies in detecting the subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program just a sharp mind in touch with the situation. (Henry Mintzberg)

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Gabriel Scali

“Antonio is a competent and patient professional, who provides no-nonsense advice throughout… Read more “Gabriel Scali”

Maurizio Zordan

Antonio led our team in reaching a valuable results in a very… Read more “Maurizio Zordan”

Yoshua Mwesige

Of course I currently have to say thank you more and more… Read more “Yoshua Mwesige”

Maria Pia Bognetti

We were in doubt: did people lose feeling for the blood donation… Read more “Maria Pia Bognetti”

Maria Pia Bognetti
Avis Borgomanero

Adolfo Brioschi

I’ve met Antonio by chance working on an organisational development project in… Read more “Adolfo Brioschi”

Giorgio Maggi

Antonio surprised me mainly by a very peculiar trait of him: the… Read more “Giorgio Maggi”

Giorgio Maggi

Ivan Porro

Ivan Porro SurgiQ

Being myself the person dedicated to sales and business development I’d say… Read more “Ivan Porro”

Luca Marcolin

Antonio is a great professional, able to integrate his many competencies to… Read more “Luca Marcolin”

Kiran Kandade

“Antonio’s biggest gift is his ability to ideate innovatively. The term “out… Read more “Kiran Kandade”

Livio Consigli

I love working with Antonio who is really proactive and able to… Read more “Livio Consigli”