3 min reading What if you launch a great marketing campaign, very well planned, upon …
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Less is more:  “I know that half of what I spend in Advertising is just …
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From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth …
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Looking for someone…When we really look for someone to hire very often we struggle in …
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Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un’altra epoca. Franco  era …
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A hot topic about business, values and social responsibility. From an article on Harvard Business …
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Non sempre gli atterraggi vanno lisci come si vorrebbe. In termini di business, raramente un …
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The Himba. Black Africa is here, and marketing hasn’t arrived yet Black Africa is an …
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How to design a better Value Proposition for the post consumerism economy? The paradigm is …
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By driving you may reach your destination. But, how you proceed makes the difference! When …
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Have you ever had the experience to met someone who sold you something you bloody …
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The company in brief The company’s business was in the food industry in Italy. The organisation …
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We know what we trust and we trust in what we know. Could we turn …
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Did you ever break a rule? I do that (quite often) and for what I …
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 (with Kiran Kandade) I was talking with a colleague who mentioned about a possible upcoming …
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Why Analysis Is Not Enough And Passion Is So Important  A Story From Henry Mintzberg …
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Positive approaches couldn’t be the same, but positive confrontation opens more opportunities to create new …
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Zygmunt Bauman’s theory applied to organisational thinking. Competition through innovation is realised by a sudden …
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Concentration, please! The ability to concentrate, to focus one’s attention, has always been considered a …
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Business development and strategic planning Evaluation of business models by market, resources, culture and strategic choices …
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Leader’s behaviours which affect effectiveness. How do we manage our own personal skills to become more …
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A good rule for effective communication lies in the ability to create a message in …
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Vision & Mission: Unknown or confused Are we really sure it’s clear what they mean? …
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Is your sales management still leading by structured procedure? Does it work or are you …
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Training is an area in which shortcuts are not useful when trying to achieve good …
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Analysis, diagnosis, prognosis, intervention? A simple process, it doesn’t… GET here The whole article …
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Perché esportare qui. Le mie impressioni sul Canada, qualche idea per gli imprenditori italiani che …
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Perché certi interventi sulle risorse umane raggiungono i risultati ed altri no?? Fareononfareformazione …
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Le organizzazioni sono chiamate a ridurre al minimo la propria struttura ed a attuare la …
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DISC lo strumento di valutazione delle preferenze psicologiche più diffuso al mondo. Le preferenze psicologiche …
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Fronteggiare la crisi di mercato mettendo mano alle inefficienze interne e cambiando radicalmente la struttura …
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Oggi ho tenuto un corso di comunicazione… Quinta giornata, non male per una tipologia che …
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