Recent Posts by Antonio Specchia

21 best things on SEO

https://rankrain.com/best-tips-from-seo-courses/?utm_source=emarky&utm_medium=epicmarketingcontent-book&utm_campaign=epicmarketingcontent

Why did you write it there?

“I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is the right one.” Just landed at Malpensa airport eventually I saw an advertising that got my curiosity, but a question rose to my mind suddenly: "Why? Why you…

Theranos. A strange world where burglars win…

From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Too much is unknown... Theranos has not delivered... Theranos’ target market may not exist... Here a summary of what happened and, maybe, the reason why. Get the article here

Inversione di Marcia

Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un'altra epoca. Franco  era un consulente affermato già allora, io iniziavo appena. Un suo scritto di allora mi fu di grande ispirazione: La Scoperta del Marketing.  ( in questo blog ) Oggi ci ritroviamo con Franco a discutere di Decrescita e di un Marketing…

Is the business purpose just to make money?

A hot topic about business, values and social responsibility. From an article on Harvard Business Review about Novo Nordisk strategy and business purpose. We developed an evaluation of the way of thinking the purpose, from Mintzberg to Ferrero, from Canada to Italy the way of rethink the business is now changing. Get the whole article…

Landing Project aimed to Italian companies

Non sempre gli atterraggi vanno lisci come si vorrebbe. In termini di business, raramente un nuovo mercato si presenta come una pista ben asfaltata: una runaway liscia e senza ostacoli. Mentre un atterraggio di fortuna comporta molti rischi, uno adeguatamente pianificato permette di conoscere il “terreno” sul quale si intende scendere ed evita capovolgimenti. Here…

The Himba. Black Africa is here, and marketing hasn’t arrived yet

The Himba. Black Africa is here, and marketing hasn't arrived yet Black Africa is an amazing place, we have lot to learn there, in many sense. Let read this article and see what is a market place and how marketing works in human relationships. Get the whole article here: Himba. Black Africa is here.  

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