Blog

Why did you write it there?

Why did you write it there?

“I know that half of what I spend in Advertising is just wasted money. The ...
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Theranos. A strange world where burglars win...

Theranos. A strange world where burglars win…

From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth ...
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Cerco persone...

Cerco persone…

Looking for someone… ...
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Inversione   di    Marcia

Inversione di Marcia

Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un'altra epoca. Franco  era ...
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Is the business purpose just to make money?

Is the business purpose just to make money?

A hot topic about business, values and social responsibility. From an article on Harvard Business ...
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Landing Project  aimed to Italian companies

Landing Project aimed to Italian companies

Non sempre gli atterraggi vanno lisci come si vorrebbe. In termini di business, raramente un ...
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The Himba. Black Africa is here, and marketing hasn't arrived yet

The Himba. Black Africa is here, and marketing hasn’t arrived yet

The Himba. Black Africa is here, and marketing hasn't arrived yet Black Africa is an ...
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Valuable or not valuable? This is the question...

Valuable or not valuable? This is the question…

How to design a better Value Proposition for the post consumerism economy? The paradigm is ...
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Drive!

Drive!

By driving you may reach your destination. But, how you proceed makes the difference! When ...
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Why are salesmen who sell good product bad salesmen?

Why are salesmen who sell good product bad salesmen?

Have you ever had the experience to met someone who sold you something you bloody ...
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SOAR - Sales Organisational Advanced Reshape

SOAR – Sales Organisational Advanced Reshape

The company in brief The company's business was in the food industry in Italy. The organisation ...
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Trust

Trust

We know what we trust and we trust in what we know. Could we turn ...
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Have the rules been made to be broken?

Have the rules been made to be broken?

Have you never broken a rule? I do it quite often and lots of successful ...
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The Future

The Future

 (with Kiran Kandade) I was talking with a colleague who mentioned about a possible upcoming ...
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Why analysis is not enough

Why analysis is not enough

Why Analysis Is Not Enough And Passion Is So Important  A Story From Henry Mintzberg ...
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Arguing with a colleague

Arguing with a colleague

Positive approaches couldn’t be the same, but positive confrontation opens more opportunities to create new ...
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Liquid Modernity?

Liquid Modernity?

Zygmunt Bauman's theory applied to organisational thinking. Competition through innovation is realised by a sudden ...
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Focused Leader

Focused Leader

Concentration, please! The ability to concentrate, to focus one’s attention, has always been considered a ...
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Business Development

Business Development

Business development and strategic planning Evaluation of business models by market, resources, culture and strategic choices ...
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About Bossy ...

About Bossy …

Leader’s behaviours which affect effectiveness. How do we manage our own personal skills to become more ...
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The ABC of Efficient Communication

The ABC of Efficient Communication

A good rule for effective communication lies in the ability to create a message in ...
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Vision & Mission

Vision & Mission

Vision & Mission: Unknown or confused Are we really sure it’s clear what they mean? ...
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How to dismantle the sales machine

How to dismantle the sales machine

Is your sales management still leading by structured procedure? Does it work or are you ...
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The Difficult Gift

The Difficult Gift

Training is an area in which shortcuts are not useful when trying to achieve good ...
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Analysis Paralysis. It's always true?

Analysis Paralysis. It’s always true?

Analysis, diagnosis, prognosis, intervention? A simple process, it doesn’t... GET here The whole article ...
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Canada, Italian export

Canada, Italian export

Perché esportare qui. Le mie impressioni sul Canada, qualche idea per gli imprenditori italiani che ...
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Fare o non fare Formazione. C'è un problema di Leadership

Fare o non fare Formazione. C’è un problema di Leadership

Perché certi interventi sulle risorse umane raggiungono i risultati ed altri no?? Fareononfareformazione ...
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Le organizzazioni che apprendono

Le organizzazioni che apprendono

Le organizzazioni sono chiamate a ridurre al minimo la propria struttura ed a attuare la ...
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Le preferenze psicologiche di K.G. Jung

Le preferenze psicologiche di K.G. Jung

DISC lo strumento di valutazione delle preferenze psicologiche più diffuso al mondo. Le preferenze psicologiche ...
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Ristrutturare per sopravvivere

Ristrutturare per sopravvivere

Fronteggiare la crisi di mercato mettendo mano alle inefficienze interne e cambiando radicalmente la struttura ...
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Comprendente.

Comprendente.

Oggi ho tenuto un corso di comunicazione... Quinta giornata, non male per una tipologia che ...
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