Business Development

Business development and strategic planning

Evaluation of business models by market, resources, culture and strategic choices.

Strategy sets the business model backbone. To analyze markets, the main business model issues is defining a precise strategy for a coherent pattern of choices. The Vision & Mission definition process helps entrepreneurs to clarify their Brand Character.  When we know who we want to be, we can spell out the behavior we have to show, the performance to act out, and to move into business relations.


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4 P Marketing Model
SWOT analysis
Back to the Business Model
Value Proposition

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