A hot topic about business, values and social responsibility. From an article on Harvard Business Review about Novo Nordisk strategy and business purpose. We developed an evaluation of the way of thinking the purpose, from Mintzberg to Ferrero, from Canada to Italy the way of rethink the business is now changing. Get the whole article here: Is the business purpose just to make money?
The Himba. Black Africa is here, and marketing hasn't arrived yet Black Africa is an amazing place, we have lot to learn there, in many sense. Let read this article and see what is a market place and how marketing works in human relationships. Get the whole article here: Himba. Black Africa is here.
How to design a better Value Proposition for the post consumerism economy? The paradigm is changing fast likewise the desire to own goods, even virtual ones; what then is the value that makes sense in our lives? I’m just fed up with networking events’ proposals. If you would attend just at half of those organised every day in London City you can’t work; you merely attend events. Each organiser shows the great value you will get attending his event. From the “breakfast meeting” starting at 7.30am with just the food cost (£10) you will meet teens of entrepreneurs (all of them ready to do businesses...). Then the “mid morning meeting” just meet people, entrepreneurs and business men over a topic talking about businesses... ... Get the whole article here
Zygmunt Bauman's theory applied to organisational thinking. Competition through innovation is realised by a sudden impact followed by an immediate obsolescence. Innovation as a continuous driver for improvement, implies a fast changing organisation not only in terms of products and services but also regard to ideas and culture. New ideas serve to overtake old, obsolete knowledge. We are always looking for new better knowledge so we can throw away the old one... ... Get the whole article here
A good rule for effective communication lies in the ability to create a message in an efficient way. Here we will see what efficient means in communication then work out a method to create value through messages.
Effectiveness and efficiency are not synonyms but they are connected. Effectiveness is the ability to achieve a goal, in communication is transferring the whole meaning through a message. Efficiency is to create the message with less resources: the best output using the least effort. By other hand, a complex message whereby object is overly clarified will be fully comprehensible, nevertheless many receivers could find such a message too heavy to assimilate. Time and effort to decode the message could seem futile if it requires too much of them. At the same time, the effort and time used to create a fully comprehensible, often redundant message, will have been vain, and no efficient. Such a message will be not efficient because it requires too many resources compared to its purpose. How can we understand which messages are redundant? How and why does the aim of clarity create the opposite effect? When is a message redundant and when is it incisive?