L’acquisizione di nuovi clienti è una sfida cruciale per lo sviluppo aziendale, sia per le neonate start-ups che per le realtà più consolidate. Un tema di rinnovata importanza tale da
Don’t call me, if you can. Photo by NordWood Themes on Unsplash Envision yourself deeply engrossed in a complex task, diligently striving to accomplish it with utmost focus. Suddenly, the ringing of your
3 min reading What if you launch a great marketing campaign, very well planned, upon several media, engaging resources in and outside the company, producing lots of contents, dealing
Less is more: “I know that half of what I spend in Advertising is just wasted money. The problem is that I don’t know which of the two halves is
From 4.5 Billion to nothing … Forbes admitted: we were wrong: “Our estimate of Holmes’ wealth was based entirely on her 50% stake in Theranos…” Is Elizabeth Holmes a hero or
Looking for someone… When we really look for someone to hire very often we struggle in searching the person who fit our requirement. It happens for almost any kind of
Franco Tagliente, un collega legato ai miei esordi nel marketing, 1986. Un’altra epoca. Franco era un consulente affermato già allora, io iniziavo appena. Un suo scritto di allora mi fu
A hot topic about business, values and social responsibility. What would be the scope to run a business, create a company, invest a significant amount of resources, hire people, labour
Internazionalizzare il proprio business, entrare in nuovi mercati, aprire un’attività in un altro paese, esportare, conseguire uno sviluppo del business in senso geografico. In sostanza stiamo parlando della stessa cosa:
Opuwo, Namibia. Close to the Angolan border you can find a small town where white people do not appear very often, around that town lives an old population with red-skinned
How to design a better Value Proposition for the post consumerism economy? The paradigm is changing fast likewise the desire to own goods, even virtual ones; what then is the
By driving you may reach your destination. But, how you proceed makes the difference! When you drive a car or you lead an organisation you have to take hundreds of
Have you ever had the experience of meeting someone who has sold you something very good that you bloody wanted? In the automotive industry a common joke says what bad
The company in brief The company’s business was in the food industry in Italy. The organisation was over 60 people and had a turnover of 20 million a year. In the
We know what we trust and we trust in what we know. Could we turn into confidence about how life will be? It’s quite easy to trust in what we
Did you ever break a rule? I do that (quite often) and for what I know many successful people also do that. Are we all bad people? Being able to
(with Kiran Kandade) I was talking with a colleague who mentioned about a possible upcoming change initiative for a small town and we were exchanging ideas. The background of the
Why Analysis Is Not Enough And Passion Is So Important A Story From Henry Mintzberg by Karl Moore (Mc Gill University) In the Analytic module of our International Masters In Practicing
Positive approaches couldn’t be the same, but positive confrontation opens more opportunities to create new meaning, for both counterpart. Kiran Kandade is an International Organisation Development Consultant based inSingapore. Her
Zygmunt Bauman’s theory applied to organisational thinking. Competition through innovation is realised by a sudden impact followed by an immediate obsolescence. Innovation as a continuous driver for improvement, implies a
Concentration, please! The ability to concentrate, to focus one’s attention, has always been considered a key competence for executives. But what concentration are we talking about? How do we tell
A good rule for effective communication lies in the ability to create a message in an efficient way. Here we will see what efficient means in communication then work out
Vision & Mission: Unknown or confused Are we really sure it’s clear what they mean? As the strategic approach shows they are essential milestones in Leadership. As consultants we often
Is your sales management still leading by structured procedure? Does it work or are you experiencing business nightmares? Most of us have set sales as a structured process in order
Training is an area in which shortcuts are not useful when trying to achieve good performances. When you train yourself to attend a race, do you get shortcuts? Training forces
Analysis, diagnosis, prognosis, intervention? A simple process, it doesn’t… Board meeting. Everyone involved is arguing on a strategic project which serves theorganisation to look ahead that future market crisis time.
Perché esportare qui. Le mie impressioni sul Canada, qualche idea per gli imprenditori italiani che cercano nuovi mercati. Grazie a Paolo Pugni che ha posto queste domande stimolando una discussione
Perché certi interventi sulle risorse umane raggiungono i risultati ed altri no. Molto tempo fa era stata una mia formatrice. Era il master di PNL e, tra i tanti formatorisuccedutisi,
Le organizzazioni sono chiamate a ridurre al minimo la propria struttura ed a attuare la presa delle decisioni là dove occorre immediatamente. La conoscenza è divenuta la competenza distintiva fondamentale,
DISC lo strumento di valutazione delle preferenze psicologiche più diffuso al mondo. Le preferenze psicologiche sono caratteristiche dell’essere umano che determinano il comportamento agito. Vengono valutate secondo le due dimensioni
Fronteggiare la crisi di mercato mettendo mano alle inefficienze interne e cambiando radicalmente la struttura dei processi e l’impiego delle risorse in modo da ritrovare la competitività, riguadagnare quote di
Oggi ho tenuto un corso di comunicazione… Quinta giornata, non male per una tipologia che di solito dura uno o due giorni al massimo. Public Speaking si definisce oggi. Azienda